[Duraneer]

Gucci announces the launch of its ground-breaking GUCCI App for iPhone and iPod touch, which is now available for free from the App Store and at www.gucci.com/iphoneapp.

The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music.

Gucci Creative Director Frida Giannini collaborated with Duran Duran producer Mark Ronson on key features of the app including:

* The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in conjunction with the GUCCI ICON-TEMPORARY project. For each city opening in the US, one special Gucci Ronson model has been reserved exclusively for the Gucci App.

* Gucci Beats: Mix your own music tracks on a virtual turntable on your iPhone or iPod touch. Ronson has provided loops that can be individually manipulated by layering on various beats, sound types, drums, bass and vocals. Save and share your original tracks with friends via email or Facebook.

* Frida and Mark's Music Playlists: Both Giannini and Ronson have created their own personal playlists for the app, both including Duran Duran, which can be downloaded directly from the iTunes Store.

* Gucci Music Channel: Functioning like a proprietary Gucci radio station, the Gucci Music Channel gives you access to a continuous music stream.

* Gucci Little Black Book: The app conveniently features best-of information for hotels, restaurants, bars and clubs in more than 20 major cities around the world. Also included in this section is a list of Giannini's own favorite spots.

* Exclusive Products: The app will be updated each season with new exclusive Gucci products, available only on the app.

The Gucci app launch also coincide with the GUCCI ICON-TEMPORARY project, a traveling sneaker store that opens on October 24th at 43 Crosby Street in New York, before moving to Miami on December 1st, and then to London and Tokyo in Spring 2010. The Gucci app will provide In-store Exclusives at GUCCI ICON-TEMPORARY stores.

You could interface with the temporary retail spaces via a store-based network that automatically updates your app using the push notification feature, and wirelessly download photos of all the ICON-TEMPORARY sneakers, as well accessing as a special playlist curated by Ronson. More informations HERE.